Lynn Oh is a graphic designer working at Something Special Studios, worked at Pentagram and Delcan and Co


SELECTED︎︎︎
Campaign Design
Team
2022
*Coming Soon*
Team
2022
Nike Studio:NYC 
Exhibition Design
Team
2022
Apparel Design
Personal
2022
*Coming Soon*
Team
2020
The Athletic
Typeface/Book 
Team
2020
Black Mountain Poems
Branding
Personal
2021
Editorial 
Personal
2021
Branding
Personal
2021
Artist Branding
Team
2020
Editorial
Personal
2020
Typeface
Personal
2020
Branding
Team/Personal
2021
Editorial
Team/Personal
2021

Type Design︎︎︎
Album/Visualizer
Personal
2022
Sofía Valdés: Artist
Typeface/Book
Team
2021
Black Mountain Poems
Typeface
Team
Ongoing
Archives


MOTION GRAPHICS︎︎︎
Motion Graphics
Personal
2020
Motion/Branding
Team
2021
Archives

ARCHIVES︎︎︎
Album Design
Team
2020
Editorial
Personal
2021
Experimental
Personal
2019
Experimental
Personal
2020
Experimental
Team/Personal
2019


CONTACT︎︎︎
Open to work
E-mail
lynnsohndesign@gmail.com

Mark
 



Beats Studio Buds Campaign




With Something Special Studios

With the release of three new Beats Studio Buds colorways, the Beats team came to SSS looking to create a campaign that led with color and captured the attention of a fashion-oriented female audience.

Honing in on Gen Z's affinity for switching up their style, we positioned color as a tool for self-expression. And with our audience's love of gaming in mind, we created the 'Choose Your Player' campaign, utilizing the character menu at the start of a video game as a metaphor for defining your style. With this campaign, starring Kaia Gerber, we brought each colorway to life through the lens of iconic Y2K video games, applying the creative direction across OOH, product video, and BTS capture.


SSS partnered with photographer Craig McDean for the OOH campaign, capturing Kaia as three different characters, each with a distinct energy that played off the colorways and overall gaming theme. SSS led the creative direction, designed the graphic system that frames the photography, and created custom wordmarks for each colorway.