Lynn Oh is a graphic designer working at COLLINS, worked Something Special StudiosPentagram and Delcan and Co
Open for freelance.


SELECTED︎︎︎
Upon Request
Team
2023
Upon Request
Team
2023
Campaign Design
Team
2022
UI/UX, Branding
Team
2022
Exhibition Design
Team
2022
Branding 
Team
2020
Campaign Design 
Team
2021
Artist Branding
Team
2020
Editorial
Personal
2020
Typeface
Personal
2020
Editorial
Team/Personal
-
Editorial
Personal
2021

TYPE DESIGN︎︎︎
Coming Soon
Team
2023
The Debut: Dream Academy
Album/Visualizer
Personal
2022
Album/Identity
Personal
2022
Album
Personal
2022
Typeface/Book
Team
2021
Black Mountain Poems
Typeface
Team
2021-

MOTION GRAPHICS︎︎︎
Coming Soon
Team
2023
Nike: Only Basketball
Motion Graphics
Personal
2020
Motion/Branding
Team
2021
Archives

ARCHIVES︎︎︎
Apparel Design
Personal
2022
Experimental
Personal
2022
Album Design
Team
2020
Editorial
Personal
2021
Experimental
Personal
2019
Experimental
Personal
2020
Experimental
Personal
2019

CONTACT︎︎︎
Open to work
E-mail
lynnsohndesign@gmail.com
Say hi
Instagram

Mark
 



Beats Studio Buds Campaign




With Something Special Studios

With the release of three new Beats Studio Buds colorways, the Beats team came to SSS looking to create a campaign that led with color and captured the attention of a fashion-oriented female audience.

Honing in on Gen Z's affinity for switching up their style, we positioned color as a tool for self-expression. And with our audience's love of gaming in mind, we created the 'Choose Your Player' campaign, utilizing the character menu at the start of a video game as a metaphor for defining your style. With this campaign, starring Kaia Gerber, we brought each colorway to life through the lens of iconic Y2K video games, applying the creative direction across OOH, product video, and BTS capture.


SSS partnered with photographer Craig McDean for the OOH campaign, capturing Kaia as three different characters, each with a distinct energy that played off the colorways and overall gaming theme. SSS led the creative direction, designed the graphic system that frames the photography, and created custom wordmarks for each colorway.