She’s a multidisciplinary designer specializing in identity, typography, and motion graphics. Currently working for Instagram and Meta, she’s previously collaborated with the teams at COLLINS, Something Special Studios, Pentagram, and Delcan & Co.
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©2025 Lynn Oh
With COLLINS
Brand Identity, Motion Graphics, Custom Typography
West Side Cultural Network (WSCN) is a coalition of museums, parks, performing arts venues, and cultural institutions located along Manhattan’s West Side. The network seeks to increase awareness and access to the diverse cultural offerings that extend along the Hudson River and into the surrounding neighborhoods.
The visual identity includes a custom typeface inspired by the texture and irregular rhythm of the West Side’s cobblestone streets. The letterforms translate the physical landscape into a graphic language—grounded, modular, and subtly uneven—reflecting both the historic character of the area and its contemporary cultural life.