She’s a multidisciplinary designer specializing in identity, typography, and motion graphics. Currently working for Instagram, she’s previously collaborated with the teams at COLLINS, Something Special Studios, Pentagram, and Delcan & Co.
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©2025 Lynn Oh.
With Gretel
Brand Identity, Motion Graphics
Launched in 2016, an upstart in the journalism field, The Athletic creates in-depth sports stories, written by a high-calibre roster of writers across local, national and international beats. Fans can access a curated feed of stories and over 100 podcasts through the subscription-based app, allowing them to draw a deeper connection to their favorite teams on a daily basis.
The Athletic has over 1m paid subscribers, placing them in the top 5 of subscribed news sites, along with The New York Times and Wall Street Journal. As their audience continues to grow, they needed to develop their brand story, and expand their creative toolkit.
The Athletic has over 1m paid subscribers, placing them in the top 5 of subscribed news sites, along with The New York Times and Wall Street Journal. As their audience continues to grow, they needed to develop their brand story, and expand their creative toolkit.