She’s a multidisciplinary designer specializing in identity, typography, and motion graphics. Currently working for Instagram and Meta, she’s previously collaborated with the teams at COLLINS, Something Special Studios, Pentagram, and Delcan & Co.
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©2025 Lynn Oh
Brand Identity collaboration with Null Object, Lettering developed independently
Brand identity, Art Direction
Luna is a K-pop artist and former member of the group f(x). Inspired by her name, the visual identity draws from the moon and the way it forms and transforms shapes.
The Luna branding later expanded to include the album Madonna, released shortly after the identity system was established. Custom lettering was developed independently for both the Luna logo and the Madonna album, creating distinct yet cohesive visual expressions.